I caught an interview on NPR the other day with the director of an advertisement for the Paralympics that is making the rounds online. His name is Tom Tagholm, he works for the UK's Channel 4 TV station and he is an advertising genius. I am so hopeful that the coverage of this year's Paralympic Games brings more attention and national pride over the accomplishments of these athletes.
As Rehabilitation professionals I think we should band together and spread the word about this event; maybe when others get a glimpse of the hard working, ambitious, competitive qualities of the Paralympians they will stop feeling uncomfortable about the athlete's disabilities and start celebrating with them!
Unfortunately for those of us living in the US, the Paralympics won't be shown on any network channels. NBC is sadly only allowing video content to be shown on the U.S. Paralympics YouTube channel and will air five and a half hours of pre-recorded coverage several days after the events have taken place. I am so disappointed that I will have to scrounge around online to catch glimpses of these amazing events, so please let's change the US networks minds! I signed a petition to help change some minds and you can too if you click over here: 10000-to-cover-the-usa-paralympics
Click here to watch Channel 4's Trailer for "Meet the Superhumans"
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ReplyDeleteGebelik
This is nice and informative post, Thanks to post.
ReplyDeleteYüz Germe
Really nice inspiration....This is not the end we have to go further...good spirit...
ReplyDeleteBurun Estetiği